Inside PR 3.13: The importance of participating in real life
It’s fall and, like many of you, we’re on the learning circuit. Now, I’m not talking about formal post-secondary education (of course, that’s valuable too). I mean attending conferences and events,...
View ArticleInside PR 3.14: Content Marketing Secrets from Lee Odden
Following up on our last episode, Martin Waxman, Gini Dietrich and Joseph Thornley, talk about another great interview they recorded at the PRSA International Conference in San Francisco. This week,...
View ArticleInside PR 3.16: Measurement – Shonali Burke style
Martin recaps meshmarketing 12. Among his highlights are singer/songwriter David Usher’s creative presentation that combined storytelling, images, video, and illustrating his points in song; and...
View ArticleInside PR 3.17: On content marketing and extreme reuse
This week, our episode is short, but sweet (well, we can at least guarantee the first part). We recorded this show before US Thanksgiving and Gini’s trip to Amsterdam to give a talk to the PR...
View ArticleInside PR 3.18: An eclectic look at different cultures, a new digital...
The team is back together and catching up on some exciting events that have happened in the past few weeks. Gini Dietrich shares her stories of her trip to the great land of Holland. She regales us...
View ArticleInside PR 3.19: Lots of news in the social space
In this week’s episode of Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about a number of things that caught our eye this week. Google+ Communities Google has added Communities to...
View ArticleInside PR 3.22: Looking at the year ahead
Well, it’s January 2013 and we thought we’d start the year with some upcoming projects and a list of the conferences we’re planning to attend. Projects: Gini’s writing her second book, aptly titled...
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Inside PR video interviews with Shonali Burke and Shel Holtz
As many of you know, we’ve been doing video interviews since this summer in partnership with PRSA and Mesh. And we’ve had an opportunity to talk with some really smart and insightful people. So we...
View ArticleInside PR 3.25: Roy Reid on Outrageous Trust
It’s Valentine’s Day and while we certainly don’t know the secret to romance, we do know that no real relationship can survive without trust. And that brings us to today’s topic. We caught up with Roy...
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Inside PR 3.27: The story on content
This week we feature video interviews we did at meshmarketing conference in Toronto. Our guests are three content marketing strategists – well, two strategists and one creative artist: Kristina...
View ArticleInside PR 3.30: If you are not paying for the product, you are the product
If I live in a luxurious cage, am I any less a prisoner than if I live in a concrete cell? In this week’s episode of Inside Pr, we talk about the biggest trend social media trend of all:...
View ArticleInside PR 3.31: How are you making your living in the world of integrated...
We’re living in a period of profound change in communications channels and tools. How will you change your communications practices to reflect these underlying changes in the communications networks,...
View ArticleInside PR 3.32: How do you assign authority and credibility in the era of...
This week, Gini Dietrich talks about what it was like to be in Europe when the news of the Boston marathon explosion reached her. The reality of knowing almost instantly about something combined with...
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Inside PR 3.33: Insight into how to organize a great conference
Yes, we all love making contact online with people who share our interests. But for Martin, Gini and I, that only feeds our appetite to meet the people in real life after we’ve connected with them...
View ArticleInside PR 3.34: All together at Social Capital Conference
We’re at the Social Capital Conference in Ottawa…face to face for the first time a while. Gini has just finished delivering a stellar keynote and we figured that’s a great topic for the show. But...
View ArticleInside PR 3.36: Inside SXSWi – an interview with Hugh Forrest
This is the second of the two shows, Gini, Joe and I recorded at PRSA Counselors Academy Conference in Austin – our annual must-attend agency leader event. We’ve just watched Hugh Forrest, director of...
View ArticleInside PR 3.37: You can’t judge a presentation by its cover
June was a month of wall to wall conferences. And those conferences brought Gini Dietrich, Martin Waxman and me together in two cities – Austin and Ottawa – and pulled us to opposite ends of the...
View ArticleInside PR 3.38: On advertising, PR and choosing an agency 2.0
We start this week on a sad note as we remember Arthur Yann, vice president PR, PRSA, who passed away suddenly in June. Arthur was an industry leader, a man of integrity and intelligence and a good...
View ArticleInside PR 3.40: South by Southwest V2V – a new event for startups and...
This week, I’m solo and we feature an interview with Christine Auten, interactive producer of South by Southwest. Christine has been working with SXSWi since 2008 and is currently focused on a new...
View ArticleInside PR 3.44: Getting Creative at South by Southwest V2V
This week, we’ve got a special episode of Inside PR live from the South by Southwest V2V conference in Las Vegas. OK, live to digital audio. Just before we recorded, I’d attended a high energy and...
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